Do you have a website based on Joomla? Is it driving traffic to your site? It cannot unless you put some work into improving this as by default, Joomla is not search engine friendly. The major techniques to follow for on-page search engine optimization is to make your URL page as informative and meaty as you can. It must be replete with balance density of keywords and preferably with “.html” extension.
Engraft Search Engine Friendly URLs
Wide options are available to make your Joomla website URL search engine friendly. The foremost step is to embrace default Joomla SEF plugin. This plugin is not activated by default hence you can activate it by visiting global configuration page. You can also take the service of third party free or paid components e.g. sh404SEF, that will also solve the purpose with supplementary features.
Decorate Each Page with Meta Title Tag in Your Website
Page title is one of the major on-site components considered by search engines in deciding the ranking of web pages. So it is highly commended to provide your pages with meaningful title incorporating your main keyword.
To change this title, following steps can be taken:
a. Click main menu after going to Menu Manager
b. Open “home” from the list of menu items
c. Now you can change several options on the right hand side of the screen.
d. Go to “Parameters (System)” and replace the “Page title” with your chosen homepage title.
Concentrate on Description of Meta Data for Every Page
You should focus on the content rather than keywords. You write good illustration about your pages having approximately 160 characters. This is the same illustration that you see on search engine result page under your title. So it holds a lot of value to enable your link in the search engine result page stand out. Of course, if search engines cannot find relevant details in your Meta tag, they will try to extract some content from your article and use it as description on the search engine result page.
Hence, it is suggested avoid using one set of Meta data and phrases for all pages on the website. You should place separate sets of description and phrases for every page on your website.
Incorporate H1 Tags in Joomla
Using H1 tag can also work for your site. It can convince search engines that the page is actually about the keyword starting from the page title. Without using H1 tags also you can enhance your Page Rank but there is not harm to use if it is doing no harm but working in your favor. So, go ahead and use H1 tags for your articles’ title.
Use the 404 Error Page Wisely
You can utilize the error page, if any, for your benefit. You should setup a 404 page, either using plugin or can also manually setup the same. Incorporate useful resource on this page to drive the user somewhere back to your website. Or can also incorporate search form that user can use to get back on track. In this way can avoid users from being cheated by the distracting error page.
If you are looking for Joomla Development or Search Engine Friendly Joomla Website Developer from India, don’t hesitate to contact us and we will get back to you as soon as possible.